Privacy Policy

Last updated: March 21, 2026

True Colors ("we", "our", or "the app") is committed to protecting your privacy. This policy explains how we handle your information.

Photos & Images

When you take a selfie for color analysis, the image is sent to our AI service (powered by Anthropic's Claude) for processing. The image is used solely to determine your color analysis results and may be retained on Anthropic's servers for up to 7 days before being automatically deleted. We do not use your photos for training AI models or for any purpose other than providing your color analysis.

Face Data & AI Analysis

True Colors uses your device camera to capture a selfie for color analysis. Here is how your face data is handled:

• What is collected: Your selfie photo, used to analyze skin tone, hair color, and eye color.
• How it is used: Solely to determine your seasonal color type. It is not used for facial recognition, biometric identification, or any other purpose.
• Third-party processing: Your image is transmitted to Anthropic, PBC (anthropic.com) via their Claude API for analysis. Anthropic's privacy policy provides equivalent data protections and can be found at anthropic.com/privacy.
• Retention: Your photo is transmitted to Anthropic via their Claude API and may be retained on Anthropic's servers for up to 7 days before being automatically deleted. It is never used to train AI models.
• On-device storage: Your image is stored only on your device. You may delete your results at any time within the app.
• Consent: You are asked for explicit permission before any image is sent for analysis. You may decline at any time.

Data We Collect

• Color analysis results are stored locally on your device using SwiftData so you can view them later.
• Purchase information is handled entirely by Apple through the App Store. We do not collect or store payment details.
• Device advertising identifier (IDFA) — collected only with your explicit consent via the App Tracking Transparency prompt. Used solely for advertising attribution.
• App usage events — such as app opens and purchases, sent to analytics and advertising partners in aggregate form.
• We do not collect names, email addresses, or account information. There are no accounts to create.

Advertising & Tracking

With your permission, we may collect your device's advertising identifier (IDFA) to measure the effectiveness of our advertising campaigns. When you first open the app, you will be asked whether you allow tracking.

• If you allow tracking: Your advertising identifier may be shared with our advertising partners to measure ad performance and attribute app installs to specific campaigns.
• If you deny tracking: We do not collect your advertising identifier. Limited, privacy-preserving attribution may still occur through Apple's SKAdNetwork and Aggregated Event Measurement frameworks, which do not identify you personally.
• What is shared: App events such as installs, app opens, and purchases may be sent to our advertising partners for campaign measurement. These events do not include your photos, analysis results, or any personal content.
• You can change your choice at any time in your device's Settings under Privacy & Security > Tracking.

Analytics

We use Google Firebase Analytics to understand how the app is used (e.g., which features are popular, crash reports). This data is aggregated and does not identify you personally.

Third-Party Services

• Anthropic, PBC (Claude API) — processes selfie images solely for color analysis. Images may be retained on Anthropic's servers for up to 7 days before being automatically deleted and are never used to train AI models. Subject to Anthropic's privacy policy.
• Meta (Facebook SDK) — used for advertising attribution and campaign measurement. Subject to Meta's privacy policy.
• Google (Firebase Analytics) — used for app analytics. Subject to Google's privacy policy.
• Apple App Store — handles in-app purchases.

Data Storage

All color analysis results are stored locally on your device. We do not maintain user accounts or cloud storage of your data. Deleting the app removes all locally stored data. Note that Anthropic may retain your selfie image on their servers for up to 7 days after analysis before it is automatically deleted.

Children's Privacy

True Colors is not directed at children under 13. We do not knowingly collect information from children.

Changes

We may update this policy from time to time. Updates will be reflected in the "Last updated" date above.

Contact

Questions about this policy? Reach us at metamemeapp@gmail.com.